Benelli Armi S.p.A., Franchi Division, with headquarters in (61029) Urbino (PU), via della Stazione, 50, as data controller, is concerned with the confidentiality of your personal data and ensures them the necessary protection from any event that may put them at risk of violation. Benelli Armi S.p.A. adopts specific policies and practices for the collection and use of Personal Data and for the exercise of your rights, which are recognised by the applicable legislation. Benelli S.p.A. will update its policies and practices for the protection of Personal Data whenever this becomes necessary and, in any case, upon the introduction of any regulatory and organisational change that may affect the processing of your Personal Data. Benelli Armi S.p.A. has identified an internal privacy contact who you can contact at the following email address  if you have questions about the policies and practices adopted by Benelli Armi S.p.A.

How does the Controller collect and process your data?

Your Personal Data will be processed for:

  • Browsing the website

The processing of your personal data, such as browsing data e.g. the IP address and cookies released by browsing on are processed by the Data Controller to follow up the management of the site and collect information, even of an aggregate nature. Your personal data will in no way be disseminated or disclosed to indeterminate subjects.

  • Communication to third parties and recipients

The communication of your personal data takes place mainly with regard to third parties and/or recipients whose activity is necessary for the performance of activities related to the aforementioned purposes, and also to meet certain legal obligations. Any communication that does not fall under these purposes will be submitted to you for your consent.

In particular, your data will be communicated to third parties/recipients for:

  • the performance of the service (e.g. IT service provider);
  • communications to the financial administration, and to the public supervisory and control bodies against which the Data Controller must fulfill specific obligations deriving from the specific nature of the activity carried out.

The personal data that the Data Controller processes for this purpose are: navigation data (IP address).

  • Cybersecurity reasons

The Data Controller processes also through suppliers (such as third parties and/or recipients) your Personal Data (e.g. IP address) or related to internet use collected or obtained from services displayed on the website. This data processing will only be carried out if strictly necessary and solely to ensure the security and ability of a network or servers connected to it to withstand, at a given level of security, unforeseen events or illicit or malicious acts that compromise the availability, authenticity, integrity and confidentiality of the Personal Data stored or transmitted.

For this purpose, the Data Controller has established procedures for the management of Personal Data violations (data breaches).

What are cookies and for how are they used?

A “cookie” is a small text file from a website created on the user’s computer when they access a site for the purpose of storing and transporting information. Cookies are sent from a web server (which is the computer which is running the website visited) to the user’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on the user’s computer. They are then re-sent to the website at the time of subsequent visits.

Some operations could not be performed without the use of cookies, which, in some cases, are therefore technically necessary. In other cases, the site uses cookies to facilitate navigation by the user or to allow them to use the services that have been specifically requested.

Cookies can remain in the system for long periods of time and can also contain a unique identification code. This allows the sites that use them to keep track of the user’s navigation within the site itself, for statistical or advertising purposes, to create a personalized user profile starting from the pages they visited and show him/her and/or send them targeted advertisements (so-called Behavioral Advertising).


Which cookies are used and for what purposes?

This website (as well as any other site related to Benelli Armi products and promotions) uses different types of technical, but not profiling, cookies.

The Controller reports below the specific categories of cookies used, the purpose and the related Privacy Policy:

Technical/functional cookies Part One Site Management. They allow the safe and efficient operation and exploration of the website Valid for the browsing session These are cookies necessary for the use of the website, blocking them does not allow a proper functioning
Third party cookie analytics Third party Collect information in aggregate form on navigation by users to optimize the browsing experience and the services. Established by the third party It would no longer be possible for the Collector to acquire aggregate information
Cookie marketing/profiling Third party Collect information to show third-party content such as YouTube and Facebook or display relevant and engaging ads for the individual user and more valuable for publishers and advertisers Established by the third party It would not be possible to acquire the information to show third-party content and post ads


What are third-party cookies?

On this website (as well as on any other site related to Benelli Armi products and promotions), third-party cookies are also operational, i.e. cookies created by a website other than the one the user is currently visiting.

Based on the provisions of the Provision of the Privacy Guarantor of 8 May 2014, the Data Controller is required to provide the updated link to the information and consent forms of the third parties with which special agreements have been made for the installation of cookies through your site.

Specifically, users are informed that the website uses the following services that release cookies:


_ga Google Registers a unique ID that used to generate statistical data on how the visitor uses the website.
_gat Google Used by Google Analytics to limit the frequency of requests
_gid Google Registers a unique ID that used to generate statistical data on how the visitor uses the website.
IDE Google Used by Google DoubleClick to record and report on user actions on the site after viewing or clicking one of the advertiser’s advertisements in order to measure the effectiveness of an advertisement and present targeted advertising to the user.
DSID Google These cookies are associated with DoubleClick, a Google Publishers service, and their main purposes are to record the performance of advertising campaigns activated by the user. Cookies can only be activated on some or all pages of the website.



Name Supplier Purpose
1P_JAR Google Stores the preferences and user information every time they visit web pages that contain geographic maps of Google maps
VISITOR_INFO1_LIVE YouTube Attempts to estimate the speed of the user’s connection on pages with integrated YouTube videos.
YSC YouTube Saves a unique ID for statistics related to which YouTube videos have been viewed by the user.
PREF YouTube Youtube third-party technical cookies: unique identifiers for the functionality required by the Youtube player


What are social buttons?

On the website (as well as on any other website related to Benelli Armi products and promotions) there are particular “buttons” (so-called “social buttons/widgets”) which represent the icons of social networks (eg Facebook, linkedin, etc.) and other web services (eg Youtube, etc.). These buttons allow users who are browsing the Controller’s web page to access the social networks of reference with a “click”. In this case, the social media networks and web services acquire data relating to the user’s visit, however the Data Controller will not share any navigation information or user data acquired through their Website with the social media networks and web services accessed via the social media buttons/widgets. These services release “third party cookies”. Below are the links to the privacy policies of the most used social networks and the websites which the buttons refer to:

Deselection and activation of cookies

In the initial banner containing the brief information, the user has given his express consent to the use of the site’s cookies, as detailed above.

This section allows the User to change the site cookie setting, bearing in mind that:

  • Technical/functional cookies

Necessary for using the website, blocking them does not allow a proper functioning. Your consent is not required for their installation.

  • Cookies analytics

They allow the collection of information in aggregate form on navigation by users to optimize the browsing experience and the services. Blocking them would not allow the Controller to optimize the user’s browsing experience, but the website would still be navigable.

  • Marketing/profiling cookies

They allow you to send third-party content such as YouTube and Facebook or display relevant and engaging ads for the user. Disabling them would not allow you to proceed with this activity aimed at sending personalized messages, but the website would still be navigable.


The selection/deselection of individual cookies can be done freely through your browser (by selecting the settings menu, clicking on the Internet options, opening the privacy tab and choosing the desired cookie blocking level). For more information see the following links: Google Chrome, Mozilla FirefoxApple Safari and Microsoft Windows Explorer.

Furthermore, you can activate the “Do Not Track” option in most of the latest generation browsers.

Disabling “third party” cookies does not affect in any way the navigability of this site.

What happens if you do not provide your data?

We invite you to read the consequences arising from the deselection of individual cookies, as shown in the table above.

How and for how long are your data retained?


The data is stored in paper, computer and electronic archives located within the European Economic Area, and appropriate security measures are ensured.


The processing of data is carried out internally, either on paper or with IT means, by authorised and trained individuals. Such individuals are allowed to access your Personal Data to the extent and within the limits necessary for the execution of the Data Processing activities that concern you.

The Controller periodically checks the tools with which your data is processed and the security measures provided for the same, which are constantly updated, verifying, also by means of the subjects authorised to the processing, that no personal data is collected, processed, kept or stored for which no processing is necessary, as well as verifying that the data is kept with the guarantee of integrity and authenticity and its use for the purposes of the processing is actually performed.

For how long?


You are invited to read the terms of storage of personal data as indicated in the previous table.

– Site navigation:

Personal data are retained for the time necessary to allow navigation of the site and in any case no later than 12 months, except in cases where events occur that involve the intervention of the competent Authorities, also in collaboration with the third parties/recipients to whom it is entrusted the computer security activity of the owner’s data, to carry out any investigations on the causes that led to the event, as well as to protect the Controller’s interests related to any liability related to the use of the site and related services.

What are your rights?

Compatibly with the above all time limits established for the processing of personal data concerning you, the rights that are recognized allow you to always have control of your data. Your rights are:

  • access;
  • correction;
  • erasure;
  • restriction of processing;
  • objection to the processing;

Your rights are guaranteed to you without special charges and formalities for the request for their exercise, which is essentially intended free of charge. You are entitled to:

  • obtain a copy, even in electronic format, of the data you have requested access to. Should you require further copies, the Data Controller may charge you a reasonable fee;
  • obtain their erasure or limitation of the processing or even the updating and correction of your personal data and that the third parties/recipients also adapt to your request in the event that they receive your data, unless legitimate reasons prevail higher than those that determined your request (e.g. environmental investigations and containment of the risk determined by the emergency managed for them by the Data Controller);
  • obtain any useful communication regarding the activities carried out following the exercise of your rights without delay and in any case, within one month from your request date, unless reasoned extension, up to two months which must be duly communicated to you.

For any further information and to send your request, contact .

How and when can you oppose the processing of your Personal Data?

For reasons relating to your particular situation, you may object to the processing of your personal data at any time if it is based on legitimate interest, by sending your request to the Data Controller at

Who can you send a complaint to?

Without prejudice to any other action in administrative or judicial proceedings, you can lodge a complaint with the competent supervisory authority, i.e. that carrying out its duties and exercising its powers in Italy where you have your habitual residence or work, or if different in the member State where the violation of Regulation (EU) 2016/679 occurred.